Website Design / User Experience
Your website needs both an impressive design and an effective user experience to get visitors to take an action, want to come back, and refer your website to their friends. The scientific approach I use to website design is called "Human Factors Design" and it is a proven set of techniques we can use to make your website a marketing machine.
Search Engine Optimization (SEO)
Of all the online marketing options, SEO gives your business the highest return on investment over the long-term because the investment pays off 24x7 when customers are searching for what your business offers. I have a 100% track record in getting websites to the top of page #1 in Google, Yahoo, and Bing. Let me put your site on page #1 and your business will have access to a whole new set of customers!
e-Commerce
Got a product to sell online? Need to know the best Shopping Cart software to use? Want to sell your products to people using a PC, Mac, iPhone, iPad, or Android? Want to know how to handle International shipping rates? Want to know the fastest check-out process to use to prevent cart abandonment? These are just some of the eCommerce solutions I can help you with.
Offshore Project Management
Managing offshore development teams effectively can help guarantee the success of your product, save you money, and have a quicker time to market. For over 6 years, I have successfully managed IT projects across India and I can help make your next project a success.
Real-Time Visitor Analysis
If you knew the exact keyword phrases that visitors were typing into Google, Yahoo, and Bing to find your website, you would have the precise details on how to optimize each of your web pages. I’ll show you the secret to doing this and more including who your visitors are, where they are coming from, the pages they visit, and how often they come to your website.
Email Marketing
Email Marketing is the single best way to keep in touch with your customers and market your business to them. You already have a relationship and email marketing is a proven way to keep the relationship going by introducing new products, offering discounts, and announcing monthly promotions. But don’t even think about using your corporate (or personal) email account to send emails. Let me show you how to use a service that makes the process simple and guarantees results.
Pay Per Click (PPC) Advertising
What do you do if your website is not SEOed and you need customers to find you? You start using Pay-Per-Click advertising. This is where you pay Google to place your ad on websites everywhere so customers can find you. Outside of organic SEO, this is the most effective way to drive traffic to your website. But unless you have an unlimited budget, you need to let me keep you from the 3 most commom mistakes people make with PPC campaigns.
Google Adsense
Wouldn't it be cool if Google would send you a check every month! Well they do to millions of website owners who are using Google Adsense Google which is a free way for websites to earn money by displaying Google ads. There are a few gotchas that I need to show you, but the setup is easy, and you can start earning money the minute your site is updated with the Adsense code.
Facebook Ads
500 million people can't be ignored. With Facebook advertising, your business can reach this vast market potential. Creating ads on Facebook seems easy but only a few companies are really getting it right and achieving the results they are looking for. I can show you how to create an ad on Facebook that will get results and open new doors for your business.
Facebook Business Page
Facebook is where you manage relationships and communicate about your business on a platform that is as easy as it is powerful. But the one secret that you can take advantage of is to advertise your business (for very low costs) to thousands of targeted people in your local area.
Twitter Account (tweets)
Twitter is to be embraced as one of the most powerful tools you can use to get your message out to an audience of people, and actually stand a chance of it getting read. Those 140 characters will become your new best friend (if you use it properly).
YouTube Business Channel
YouTube offers an incredible opportunity for your business to gets its message across to millions of visitors. Did you know that YouTube is the 2nd most used search engine, and that businesses who use online video have 23% improved conversion rates? Your business needs to be taking advantage of this powerful platform!
Local Business Listing
One of the best ways to get people to find your business website is to get a Business Listing on Google, Yahoo, and Bing. It is one of the most under-utilized SEO methods and you could do all 3 in about an hour. But there are some gotchas that I want to help you with.
Personal Branding
Need to re-invent yourself? Website need an image makeover? Get off to the right start and make sure your logo, tagline, icons, and product pictures match your marketing message. A consistent branding image communicates trust and confidence and you need to know the #1 way to organize your web content to be the most effective.
Compelling Content
Are the words you’re using on your website engaging visitors or turning them away? Writing content for your website is very unique and requires some special guidelines that don’t exist anywhere else. Content is seen as one of the hardest tasks to complete. I can make the process easy and help you create content that gets results.
Website Hosting
Are you hosting your website with a company who has an 800 # you can call, with an English speaking person on the end, who will answer the phone quickly, and take care of your valuable web property? Could your hosting company handle a traffic spike generated by one of your Tweets or Facebook posts? I’ll show you who has the best hosting service you can trust.
Domain Name
Did you know that Google, Yahoo, and Bing have 2 criteria they use to evaluate your website’s domain name and determine where your listing should appear in their search results. Let me explain them to give your domain name a leading advantage.
Keywords Analysis
Keyword phrases are the collection of terms that people enter into a search engine to find what your business represents. Let me explain how to use the 10 words summary and the 30 words description to research the most actively used phrases in Google, Yahoo, and Bing that will drive the most traffic to your website.
Robots.txt and Sitemap.xml
Did you know that you can actually "help" every search engine rank your website by using 2 simple files? They are easy to create and I can show you automated tools that will manage them for you to keep things simple and updated.
Vision > Strategy > Reality
A vision is a picture of what your business will look like at a particular time in the future. How big is it? What are you famous for? Why do people care about your products or services? Is your family involved? What are you proud of? What will make your business last for years to come?
A strategic plan reveals the details of how you are actually going to get there.
I specialize in helping businesses develop their business visions, then create and implement a strategy to make the vision a reality.
Let's work together and use these Internet services to market your business and create the level of opportunity you are looking for.
Take the Next Step . . .
I’ve been using Facebook to showcase my store’s products and I thought I kinda new it all but I never thought of advertising on Facebook. Your step by step instructions were not only easy to follow but pointed out a few gotchas that really saved me from spending money needlessly. I’m using your social marketing calendar and you’re right - because it is so simple, I find myself posting more often and staying on track with my schedule.Jessica T. Charleston, SC
You know Gary, I had struggled to get anywhere on Google. I honestly couldn’t find my website no matter what I typed in. Until you helped us with our SEO, I never knew what a search engine wanted and what things I could do on my website to help them out as you say. So between me and my admin, we worked through your steps one by one for my home page and now we are on page 2 at position 14! Ok, so it isn’t page 1 but it is better than where I was before (nowhere to be found). I’ll keep working on the rest of the pages and let you know how it goes.Matthew M. Atlanta, GA
